Summit Roofing — 5.2x Return on Ad Spend in 90 Days

The Challenge

Summit Roofing is a residential and commercial roofing company serving the Denver metro area. They had been running Google Ads for over a year with a previous agency, spending custom pricing and generating inconsistent results. Their cost per lead was $187, and the quality of leads was poor — many were tire-kickers requesting free inspections with no intention of purchasing.

The core problems were clear: their ads were targeting broad, low-intent keywords. All ad traffic was being sent to their homepage, which had no clear conversion path. And there was no tracking in place to measure which keywords and ads were generating actual paying customers versus wasted clicks.

The Strategy

We rebuilt their entire PPC operation from the ground up, focusing on three areas:

Campaign Restructuring. We scrapped the existing campaigns and rebuilt them around high-intent keywords — terms that indicated the searcher was actively looking to hire a roofer, not just researching. Keywords like “roof replacement Denver,” “roofing contractor near me,” and “emergency roof repair” replaced the broad-match terms that were burning budget on irrelevant clicks. We implemented negative keyword lists to filter out searches for DIY, jobs, and other non-customer intent.

Dedicated Landing Pages. We built service-specific landing pages for each campaign — one for roof replacement, one for roof repair, one for storm damage, and one for commercial roofing. Each page was designed with a single conversion goal: getting the visitor to request an estimate. Social proof (reviews, before/after photos, certifications), a clear value proposition, and a prominent click-to-call button above the fold drove conversions.

Conversion Tracking and Optimization. We set up call tracking and form submission tracking tied to specific keywords and ads, so we could see exactly which search terms were generating estimate requests — and which were wasting money. This data fed a weekly optimization cycle where we adjusted bids, paused underperformers, and doubled down on winners.

The Results

The turnaround was rapid. In the first 30 days with the new campaign structure:

Cost per lead dropped from $187 to $69 — a 63% reduction — while lead quality improved significantly. The dedicated landing pages converted at 14.2%, compared to the 3.1% conversion rate the homepage had been delivering.

By day 90:

Monthly qualified leads jumped to 47 — up from an inconsistent 12-20 with the previous setup. These were homeowners actively requesting estimates, not tire-kickers.

Return on ad spend reached 5.2x — for every $1 spent on ads, Summit Roofing generated $5.20 in closed revenue. With an average job value of $8,400, the 47 monthly leads were converting at a 28% close rate, generating over $110,000 in monthly revenue from a $4,500 ad spend.

Wasted ad spend was eliminated. By cutting irrelevant keywords and optimizing for conversion-driving terms, 92% of ad clicks came from high-intent searches. The previous campaigns had a 45% wasted click rate.

Client Testimonial

“We were ready to give up on Google Ads completely. Frostbite showed us that the problem wasn’t the platform — it was the strategy. Now PPC is our most reliable and profitable lead source.”

— Jason Whitfield, Owner, Summit Roofing

Frequently Asked Questions About Summit Roofing Return

How quickly can Frostbite Marketing help with summit roofing return?

Most summit roofing return engagements start producing measurable lift within 60-90 days. Foundational summit roofing return work like local citations and schema cleanup show up in Google Search Console within weeks. Compounding organic growth typically becomes obvious by month four.

Is Frostbite Marketing an American-owned summit roofing return agency?

Yes. Frostbite Marketing is American-owned with American employees, headquartered in Henderson, Nevada. We serve service businesses in all 50 states with a proven summit roofing return framework.

What does summit roofing return cost?

Pricing for summit roofing return varies based on market size, vertical, and competitive intensity. Our team gives you a clear scope and budget on a free 20-minute strategy call. There are no long-term contracts and no hidden fees.

Why choose Frostbite Marketing for summit roofing return?

Frostbite Marketing combines SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), PPC, and AI-powered automation under one roof. Our summit roofing return programs are built for service businesses that need real, measurable growth — not vanity metrics.