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Social Media Marketing — Strategy, Content, Paid, Reporting

Social · Strategy + Execution

Social that drives real revenue.

Strategy-led social media that does more than post pretty photos — built to drive measurable leads, bookings, and brand authority across Meta, TikTok, LinkedIn, and YouTube.

Book a Demo →Free Snapshot Report
The Problem

Most agencies treat social as posting + hoping.

They post 3x a week with no strategy. They report likes and reach with zero connection to revenue. They confuse activity with effectiveness. The result: months of effort, no pipeline, and a question of “why do we even do this?”

  • Content calendar without a strategy framework
  • Engagement reported, revenue not tracked
  • No paid social amplification of best content
  • No community management — DMs and comments unanswered
●●●DEMO ROOFING — SOCIAL
PERFORMANCE
Cross-platform · last 30 days
Demo data shown — no real client info
Followers12,840↑1,842
Engagement rate6.4%↑
Booked appts from social47↑
Cost per booking$28↓41%
What We Do

Social done full-funnel.

Strategy, content, paid, community, reporting — one team, one P&L.

✓
Strategy + Content Calendar
Pillar topics, content formats, and posting cadence tied to your business goals.
✓
Content Creation
Photo + video shoots, AI-augmented design, copywriting in your brand voice.
✓
Paid Social
Amplification of best-performing organic + dedicated lead-gen campaigns.
✓
Community Management
DMs answered within 2 hours, comments managed, sentiment flagged.
✓
Influencer + Partnerships
Micro-influencer collaborations and creator partnerships in your vertical.
✓
Reporting + Insights
Weekly reports tied to revenue, not vanity metrics.
How a business uses it
Demo Roofing Co.

Storm-restoration roofer in Texas. Social program rebuilt around storm-prep + post-storm content. 6 months in: 12.8k followers (up from 800), 47 booked appointments/month from social, $28 cost per booking — down from $47 on PPC.

Frequently Asked

Common questions

Which platforms should my business be on?
Depends on your customer. Local services + home services lean Meta + TikTok. Professional services + B2B lean LinkedIn. Visual brands (dental, med spa, restaurants) win on Instagram.
Do you create the content or do we?
We can create everything from in-house, or we coach your team to create + we handle distribution. Either model works.
How is paid social different from your PPC service?
Different ad platforms, different intent, different creative requirements. Same revenue-tracking philosophy — we tie every dollar to a CRM lead or booked appointment.
How fast does social start producing leads?
Paid social can produce leads in week 1. Organic typically takes 60–90 days to build a baseline audience and content engine.

Ready to get started?

Free 30-min strategy call. Senior strategist. No pitch deck — just numbers and a plan.

Book a Demo →Free Snapshot Report