Google’s Vicinity Update: Local Ranking Shake-Up
Nov 02, 2020 By Frostbite Marketing
The Vicinity update has reshuffled local pack rankings by emphasizing proximity. Here is what happened, who was affected, and how to respond.
Read MoreBlog
Latest articles, insights, and resources on digital marketing and business growth.
Small Business Holiday Marketing in 2020
Oct 19, 2020 By Frostbite Marketing
Holiday marketing in 2020 looks nothing like last year. Here is the practical small business playbook covering curbside, local ads, GMB, and email.
Read MoreiOS 14 ATT: What Marketers Should Prepare For
Oct 05, 2020 By Frostbite Marketing
Apple’s App Tracking Transparency is coming with iOS 14. Here is what small business marketers should do now to prepare for the targeting and tracking changes.
Read MoreFacebook Ads: Why Broad Targeting Is Winning in 2020
Sep 21, 2020 By Frostbite Marketing
Broad targeting is outperforming detailed targeting on Facebook Ads in 2020. Here is why the trend reversed and how small businesses should structure campaigns.
Read MoreEvery Google Business Attribute Explained (2020)
Sep 07, 2020 By Frostbite Marketing
A complete guide to Google My Business attributes in 2020, including COVID-era additions like curbside pickup, online appointments, and safety practices.
Read MoreCompetitor Analysis for Local Businesses
Aug 24, 2020 By Frostbite Marketing
A practical local competitor analysis framework. Find your real local rivals, audit their visibility, and identify the gaps you can exploit in 2020.
Read More5 Tactics to Generate More Online Reviews
Aug 10, 2020 By Frostbite Marketing
Practical tactics to generate more Google reviews in 2020. SMS timing, post-service triggers, and templates that lift review volume without violating policy.
Read MoreGoogle Page Experience Update: What’s Coming in 2021
Jul 27, 2020 By Frostbite Marketing
Google announced the Page Experience update will roll out in 2021. Here is what small business owners should do now to prepare for the change.
Read MoreEmail Marketing During a Pandemic: Best Practices
Jul 13, 2020 By Frostbite Marketing
How small businesses should approach email marketing during COVID-19. Tone, cadence, segmentation, and offers that work in a pandemic-shaped inbox.
Read MoreTikTok for Small Business: Should You Be On It?
Jun 29, 2020 By Frostbite Marketing
TikTok has exploded in the US during 2020. Here is how small businesses should evaluate whether the platform is worth the time and effort to learn.
Read More