Local SEO in 2024: A Mid-Year Strategic Audit
Apr 01, 2024 By Frostbite Marketing
Local SEO has shifted significantly in early 2024. Here is the mid-year audit framework and action list for small businesses serving local markets.
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Latest articles, insights, and resources on digital marketing and business growth.
Google March 2024 Core Update: Aggressive Spam Cleanup
Mar 18, 2024 By Frostbite Marketing
The March 2024 core update is one of the largest in years. Here is what changed, who was hit, and how small businesses should respond and recover.
Read MoreSGE Is Evolving: Google’s AI Search Direction
Mar 04, 2024 By Frostbite Marketing
Search Generative Experience is changing fast in early 2024. Here is where Google’s AI-powered search is heading and what marketers should do now to prepare.
Read MoreReddit-Google Partnership: Why It Matters for SEO
Feb 19, 2024 By Frostbite Marketing
Google signed a $60M Reddit deal in February 2024. Here is why Reddit content is suddenly ranking everywhere and how to use it for small business SEO.
Read MoreBard Is Now Gemini: What Marketers Should Know
Feb 05, 2024 By Frostbite Marketing
Google rebranded Bard as Gemini on February 8, 2024. Here is what changed, what it means for SEO, and how small businesses should adapt their content.
Read MoreGoogle January 2024 Core Update + Spam Update Recap
Jan 22, 2024 By Frostbite Marketing
Google rolled both a core update and a spam update in early 2024. Here is what changed, who was hit, and what small businesses should do to recover.
Read More5 Marketing Predictions Worth Tracking in 2024
Jan 08, 2024 By Frostbite Marketing
Our 2024 marketing predictions for small business: AI search, first-party data, short-form video, conversion-first content, and what to skip this year.
Read MoreMarketing Predictions for 2024
Dec 18, 2023 By Frostbite Marketing
Realistic marketing predictions for 2024 — AI answer engines maturing, SGE going live, Google Ads consolidation, cookie deprecation, and what will not change.
Read More2023 in Review: The Year AI Came to Marketing
Dec 04, 2023 By Frostbite Marketing
2023 was the year AI moved from novelty to production tool in marketing. Here is the recap: ChatGPT, Bing Chat, Bard, GA4, GPT-4, SGE, and what stuck.
Read MoreSmall Business Holiday Marketing 2023
Nov 13, 2023 By Frostbite Marketing
The small business holiday marketing playbook for 2023 — Performance Max, email cadence, GBP holiday hours, AI-assisted production, and post-Christmas plays.
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