Thin Content vs Helpful Content: Where’s the Line?
Sep 12, 2022 By Frostbite Marketing
The line between thin content and helpful content is sharper than ever after Google’s August 2022 update. Here is how to tell the difference.
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Latest articles, insights, and resources on digital marketing and business growth.
The Helpful Content Update Is Live: Early Observations
Aug 29, 2022 By Frostbite Marketing
The Helpful Content Update finished rolling out. Here is what we saw, what got hit, and what to do if your traffic dropped in late August 2022.
Read MoreHelpful Content Update Is Coming: How to Prepare
Aug 08, 2022 By Frostbite Marketing
Google announced the Helpful Content Update for late August 2022. Here is what it targets and how to prepare your content before it rolls out.
Read MoreSmall Business Newsletter: Building One That Converts
Jul 25, 2022 By Frostbite Marketing
A small business newsletter is the highest-ROI channel most owners ignore. Here is how to build one that drives revenue in 2022.
Read MoreDo Local Citations Still Matter in 2022?
Jul 11, 2022 By Frostbite Marketing
Local citations are less important than they were five years ago but still relevant in 2022. Here is what changed and where to focus citation work.
Read MoreUniversal Analytics → GA4: A Migration Guide
Jun 27, 2022 By Frostbite Marketing
Universal Analytics is being deprecated. Here is a step-by-step migration guide to GA4 for small businesses in 2022.
Read MoreGoogle’s Product Reviews Update: SMB Impact
Jun 13, 2022 By Frostbite Marketing
Google’s Product Reviews Update rewards in-depth, experience-based product content. Here is what small businesses with ecommerce need to know in 2022.
Read MoreYouTube Channel Strategy for Local Businesses
May 30, 2022 By Frostbite Marketing
YouTube is the second largest search engine. Here is how local businesses should build a YouTube channel that drives leads in 2022.
Read MoreTikTok SEO: A New Discovery Channel for Business
May 16, 2022 By Frostbite Marketing
TikTok has become a search engine for younger users. Here is how small businesses can show up in TikTok search results in 2022.
Read MoreImprove Your Small Business Website Conversion Rate
May 02, 2022 By Frostbite Marketing
Small business websites convert at 2 to 5 percent on average in 2022. Here are the highest-leverage fixes to push your conversion rate higher.
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