2021 Year in Review: A Marketer’s Recap
Dec 13, 2021 By Frostbite Marketing
A marketer’s recap of 2021 — iOS 14.5, Core Web Vitals, Apple Mail Privacy, Meta rebrand, Google Business Profile, and what to carry into 2022.
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Latest articles, insights, and resources on digital marketing and business growth.
A 2021 Holiday Marketing Checklist
Nov 29, 2021 By Frostbite Marketing
A practical 2021 holiday marketing checklist for small businesses — Google Business Profile, email, ads, supply chain messaging, and last-minute local.
Read MoreGoogle Business Profile Has Launched (Goodbye GMB)
Nov 15, 2021 By Frostbite Marketing
Google officially launched Google Business Profile on November 17, retiring the GMB brand. Here is what changes for small business listings and how to manage them.
Read MoreFacebook Is Now Meta: What It Means for Marketers
Nov 01, 2021 By Frostbite Marketing
Facebook rebranded as Meta on October 28. Here is what the rebrand means for small business marketers — products, ads, and the metaverse strategy.
Read MoreGoogle’s Fall 2021 Product Updates Recap
Oct 18, 2021 By Frostbite Marketing
A recap of Google’s fall 2021 algorithm and product updates — Product Reviews, Page Experience, Spam Updates, and what small businesses should do now.
Read MoreLocal Link Building in 2021: Modern Tactics
Oct 04, 2021 By Frostbite Marketing
Local link building in 2021 is about relevance and authority, not directories. Here are the modern tactics that actually move rankings for small businesses.
Read More5 SEO Content Templates That Actually Rank
Sep 20, 2021 By Frostbite Marketing
Five SEO content templates small businesses can copy to actually rank in 2021 — pillar pages, comparison posts, alternatives lists, how-tos, and case studies.
Read MoreApple Mail Privacy Protection: What It Means for Open Rates
Sep 06, 2021 By Frostbite Marketing
Apple Mail Privacy Protection ships with iOS 15. Here is exactly what changes for open rates, segmentation, and small business email programs.
Read MoreEmail Deliverability After Apple’s Mail Privacy
Aug 23, 2021 By Frostbite Marketing
Apple’s Mail Privacy Protection is coming this fall. Here is what small business email marketers should change about deliverability, opens, and segmentation.
Read MoreLocal SEO in 2026: The Complete Guide to Dominating Your Local Market
Aug 15, 2021 By Frostbite Marketing
Learn the proven local SEO strategies that help businesses rank higher in Google Maps, attract more local customers, and outperform competitors in their area.
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