Conversion-tested. Not just pretty.
Conversion-rate optimization runs as a quarterly cadence — heatmaps, session replays, hypothesis-driven A/B tests, and continuous shipping of winners.
From kickoff to launch.
Every CRO project follows the same disciplined cadence — five clear phases, weekly check-ins, and one full-stack team accountable end-to-end.
Specifications, not promises.
CRO sites ship with measurable specifications — performance targets, accessibility certifications, SEO foundation, conversion tracking, and CRM integration — all verified before launch.
Convert more of the traffic you already have.
A/B testing, heatmaps, session recordings, funnel analytics — systematic CRO that compounds your traffic into more leads/sales without spending more on acquisition.
CRO — the 5 things you get.
- →A/B + multivariate testing — disciplined experimentation, statistical rigor, no false-positive declarations.
- →Heatmaps + session recordings — Microsoft Clarity + Hotjar — see exactly where users get stuck.
- →Funnel analytics — every step instrumented, drop-offs quantified.
- →UX research — user interviews, usability testing, customer journey mapping.
- →Quarterly conversion reviews — what we tested, what won, what we test next quarter.
Right fit if you’re…
Businesses with consistent traffic looking to lift conversion before increasing ad spend.
Conversion Rate Optimization (CRO) engineered for SEO + AEO + GEO citation, fast performance, and conversion-tested outcomes.
Frostbite Marketing’s conversion rate optimization (cro) service combines design discipline, technical performance engineering, accessibility compliance (WCAG 2.2 AA), and the SEO + AEO + GEO foundations that determine modern search visibility. Every site we ship is measurable, maintainable, and tuned for both Google blue-link ranking and AI engine citation.
What conversion rate optimization (cro) should deliver in 2026.
A conversion rate optimization (cro) project in 2026 needs to satisfy a wider set of requirements than the same project would have in 2021. Beyond aesthetic design and basic responsiveness, every site we ship has to meet four overlapping standards: Core Web Vitals all-green, WCAG 2.2 AA accessibility, full SEO + AEO + GEO foundation, and conversion-tested patterns specific to the business vertical.
Frostbite Marketing’s conversion rate optimization (cro) engagements deliver all four by default. The technical foundation isn’t an upsell — it’s table stakes for a website that ranks in Google, gets cited by AI engines, and converts the traffic it earns.
Search engines and AI engines reward the same foundations.
A conversion rate optimization (cro) project that ignores Core Web Vitals, accessibility, and structured data is a website that’s working against your SEO and AEO + GEO investment. Google’s search algorithm rewards fast-loading, accessible, well-structured sites — and the AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews) reward sites whose content is extractable, whose structured data is rich, and whose authority signals are clean.
The implication is straightforward: a well-built conversion rate optimization (cro) project is one of the highest-leverage SEO + AEO + GEO investments a small business can make. A great website lifts every other marketing channel.
Performance, accessibility, schema, conversion.
Every Frostbite conversion rate optimization (cro) project ships with: (1) Core Web Vitals all-green (LCP < 1.5s, INP < 100ms, CLS < 0.05); (2) WCAG 2.2 AA accessibility verified by automated + manual screen-reader testing; (3) full SEO + AEO + GEO foundations including FAQPage schema, Article schema, LocalBusiness schema, llms.txt at site root, and citation graph anchors; (4) conversion-tested patterns specific to your business vertical.
Reporting and documentation accompany the launch — a performance scorecard, an accessibility audit report, a schema inventory, and a conversion-pattern rationale. Everything is auditable.
How conversion rate optimization (cro) engagements run.
A Frostbite conversion rate optimization (cro) engagement runs through five clear phases: discovery (1-2 weeks, stakeholder interviews + brand workshop + competitor audit), strategy (1-2 weeks, IA + sitemap + conversion plan), design (2-4 weeks, custom hero + brand system + component library), build (3-8 weeks depending on scope, hand-coded + performance-first + QA), and launch (1 week, migration + redirects + day-1 support).
Each phase has defined deliverables and a clear go/no-go gate before the next phase starts. No surprise scope creep, no ambiguous handoffs.
Related guides & services
Frequently asked questions
What does conversion rate optimization (cro) include?
Conversion Rate Optimization (CRO) from Frostbite Marketing includes design, development, Core Web Vitals optimization, WCAG 2.2 AA accessibility, full SEO + AEO + GEO foundation (schema, llms.txt, citation graph anchors), and conversion-tested patterns specific to your vertical.
How long does the project take?
Typical timelines range from 2-4 weeks for templated builds to 12-18 weeks for full custom builds. Conversion Rate Optimization (CRO) engagements specifically run on the shorter end of that range for less-complex scopes.
What does the project cost?
Pricing depends on scope, vertical, and feature set. Request a custom quote at /contact/ or generate a Free Snapshot Report at /snapshot/ for a baseline of your current website performance.
Do you support WordPress or other CMSes?
Yes. Default stack is WordPress on WP Engine for performance reasons, but we support headless builds (Next.js, React) and other CMSes (Webflow, Shopify, etc.) when the use case calls for them.
Is hosting included?
Hosting can be bundled (Frostbite-managed WP Engine) or remain on your existing infrastructure. Bundled hosting is the most common path because of the Core Web Vitals and uptime guarantees we can deliver on our infrastructure.
Do you also handle ongoing SEO + AEO + GEO?
Yes — these are typically delivered as ongoing services after the website launches. Most clients combine the build with an ongoing SEO + AEO + GEO retainer.
Want a baseline of your current website?
Free Snapshot Report scores your site’s SEO + AEO + GEO + performance in 60 seconds.
Related guide: Read our complete Conversion Rate Optimization guide for the full 2026 playbook.
