One dashboard. Every metric that matters. Daily revenue truth.

Over 1,000 businesses served nationwide.

What does the Frostbite business dashboard actually include?

The dashboard is a single screen that pulls your scattered marketing and revenue signals into one place, refreshed continuously so you are never reading week-old numbers. Instead of logging into separate tools to piece together what happened, your team opens one view and sees the full picture.

Concrete capabilities cover the channels that move a business:

• Lead capture and source — form fills, calls, chats, and SMS inquiries, tagged to the campaign or page that produced them.
• Review activity — new ratings and written feedback across GBP and the major review platforms, plus response status so nothing sits unanswered.
• Listings health — directory presence and NAP (name, address, phone) consistency, flagged where data drifts.
• Organic search — keyword movement, impressions, and the pages doing the work.
• Paid media — PPC spend, conversions, and ROAS by campaign.
• Pipeline and revenue — deal stages and closed value synced from your CRM, so marketing connects to dollars rather than vanity metrics.

How does the dashboard get set up and stay accurate?

The work is methodical, not a one-time export:

1. Connect the sources. We integrate your existing accounts — search consoles, ad platforms, review profiles, call tracking, and your CRM — using read access where possible.
2. Map your definitions. A “lead” and a “won deal” mean different things in different businesses, so we configure the dashboard to your terminology and sales stages.
3. Validate the data. We reconcile early numbers against your own records to catch double-counting or gaps before your team relies on the view.
4. Set the daily rhythm. Once live, the dashboard updates on its own and surfaces the few things that need attention that morning.

Who is the dashboard built for?

It is vertical-agnostic and sized to fit. A solo operator can watch leads and reviews on one tab, while a multi-location brand or a larger marketing department can segment by region, service line, or campaign owner. Whether you run e-commerce, professional services, home services, healthcare, or retail, the underlying need is the same — knowing what is working without assembling it by hand.

How does it support both traditional search and AI-answer visibility?

Traditional SEO and PPC reporting is the baseline, but discovery is shifting toward answer engines. The dashboard gives you a place to monitor the signals that feed both. Accurate listings, a steady flow of reviews, and consistent NAP data are the same foundations that AEO and GEO depend on — large language models lean heavily on structured, corroborated business data when they generate answers.

By keeping that data clean and visible, you can track how your presence trends across AI Overviews and assistants like ChatGPT, Gemini, and Perplexity alongside classic rankings. The dashboard pairs naturally with our SEO and AEO and GEO work, so optimization decisions are made against real numbers rather than guesswork. For background on how answer engines source business information, see our resources library.

What is it like to work with the team on reporting?

You get a consistent cadence, not a black box. We review the dashboard with you on a regular schedule, walk through what changed and why, and explain the trade-offs behind any recommendation in plain language. Every metric traces back to a named source you can verify yourself, and you keep direct access between check-ins. We describe what the data shows and what we plan to do about it — we do not promise specific rankings or numbers. The goal is a shared, honest record of how your marketing is performing, refreshed every day.