FAQ

Every question we get, answered.

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Getting started

First-time prospects ask…

What’s the Snapshot Report, exactly?โˆ’

A 10-page PDF audit graded across 7 categories: Listings, Reviews, Social, Website, SEO, Advertising, AI Visibility. Each gets an A-F grade plus a comparison to your three closest competitors and a prioritized fix list. Free, no credit card, no signup, delivered in 60 seconds.

How is Frostbite different from a typical SEO agency?+

Three differences: (1) We optimize for SEO + AEO + GEO at the same time โ€” most agencies still run 2019 SEO. (2) We bundle the platform (CRM, AI Workforce, Reputation, Listings, Dashboard) with the services โ€” no separate tool stack. (3) Senior strategists run accounts, not entry-level talent billed at senior rates.

Are you local or national?+

National. We serve businesses in all 50 states. Our marketing focus right now is Florida and Texas โ€” we have the deepest local research depth in those two markets โ€” but we run engagements coast to coast.

Do you only work with certain industries?+

We have deep playbooks for 12 verticals (home services, health & wellness, professional services, legal, automotive, real estate, restaurants, ecommerce, fitness, education, SaaS/B2B, franchise/multi-location). We take engagements outside those but we’re slower to ramp because we have less starting context.

Services + engagement

What working with us looks like.

Do I have to buy all four service pillars?+

No. Most engagements start with one or two pillars (e.g. SEO + Convert, or Reputation + Listings). The platform comes bundled regardless. Expansion is natural growth, not a high-pressure upsell.

What’s the minimum engagement length?+

90 days. Below that you’re paying for ramp-up and can’t fairly measure results. After 90 days, month-to-month with 30-day notice. No multi-year lockups.

How long until I see results?+

Paid media + listings: weeks. SEO + AEO/GEO: 90 days for measurable lift, 6+ months for category dominance. Reputation: 60-90 days for review velocity to compound. We publish the timeline up front โ€” no surprises.

What does setup look like?+

Week 1: kickoff + audit deep dive. Week 2: CRM + listings + reputation engine live. Week 3-4: AI Workforce tuned on your data. Week 4+: first content/SEO/paid ships. First 30 days = foundation. First 90 days = first measurable lift.

Billing + contracts

Money + terms.

Why no published pricing?+

Because every engagement is scoped to geography, vertical, and growth goal. A 1-location HVAC in Tampa needs a different scope than a 12-location dental group across Texas. Pricing pages with “Starting at $X” are usually misleading. Full explanation on the Pricing page.

Do you charge a percentage of ad spend?+

No. Percentage-of-spend creates a conflict of interest where the agency’s fee grows with your budget regardless of results. We charge flat management fees. Bigger budgets get more attention because they’re harder to manage well โ€” not because we make more by inflating them.

How does the proposal process work?+

30-minute scoping call. Written proposal in your inbox within 24 hours: line items, deliverables, AI Workforce employees, total monthly + annual. No “starting at $X” hedging. You either accept, counter, or pass.

What if I’m not happy?+

Tell your strategist or our leadership directly. 30-day notice cancellation after the initial 90-day term. Full data export on offboarding โ€” CRM contacts, GBP ownership, listings, reputation history. We don’t hold data hostage.

Tech + platform

Under the hood.

Do I have to migrate my existing CRM?+

Recommended, not required. Our CRM is bundled and unifies your AI Workforce + reputation + listings + dashboard. But we can two-way sync with HubSpot, Salesforce, or your existing tool if you prefer to stay there.

Will the AI sound robotic to my customers?+

No โ€” and we disclose. The AI Receptionist identifies as an AI assistant on first turn. Customers prefer the transparency, and conversion rates are higher than agencies pretending it’s a human. Voice quality is current-gen LLM + TTS, indistinguishable from human in most blind tests.

How is my data protected?+

SOC 2 platform infrastructure. HIPAA-eligible storage for healthcare clients. PII-respecting AI training (your data does not train the foundation model). Detailed security + DPA docs available on request.

Is this WordPress?+

Our website builds are typically WordPress (best of class for SEO + control). The platform itself (CRM, AI Workforce, Reputation, etc.) is a unified application โ€” not a WordPress plugin. You don’t need to choose between them โ€” both work together.

Question we didn’t cover?

Ask us directly. Real responses, typically within 4 business hours.

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