Frostbite expands national footprint into Florida and Texas

May 12, 2026. Frostbite Marketing today announced an expansion of its services into Florida and Texas, with senior strategists added to support the regional growth.

FL and TX become the first two focus states for Frostbite’s multi-location services program — purpose-built for franchise systems, multi-unit operators, and regional brands with locations across multiple metros.

Why Florida and Texas first

Both states have unusually deep concentrations of the verticals Frostbite serves: home services (HVAC, roofing, plumbing) across hurricane and high-summer-load markets; healthcare (dental, derm, med spa) with rapid practice consolidation; legal (PI, family, criminal) with high case-volume metros; multi-location restaurants and fitness studios in the metro corridors.

“Florida and Texas reward operational discipline — both are growth markets where reputation, response speed, and local-pack visibility separate market leaders from also-rans,” said the Frostbite leadership team. “We’ve built deep local market research across Florida and Texas. Now we’re putting senior strategists in front of it.”

What’s included in the regional program

• Metro-level market research: Tampa, Orlando, Miami, Jacksonville, Houston, Dallas, Austin, San Antonio. Vertical-specific competitor sets per metro.
• Multi-location infrastructure: Brand-level + per-location pages, GBP at scale, listings sync across 70+ directories per location.
• Regional content engine: Florida/Texas vertical content tuned to local search behavior, regulatory context, and seasonal demand patterns.
• Senior strategist coverage: Dedicated strategists for FL and TX engagements with named ownership.

National coverage continues

Frostbite continues to take engagements in all 50 U.S. states. The FL/TX program reflects a deeper research investment in those two markets — not an exclusion of others. New regions will be added to the program as research depth justifies the focus.

Businesses outside FL and TX should expect the same caliber of strategy, execution, and reporting — what FL/TX clients get extra is the deeper local market research and named regional strategist coverage.